04 / 2018 / Porsche Cayenne
Sportscar
together
A sports car. With space for the rest of life.
Big thought.
Every format.
The brief
Launch the Cayenne as a genuine sports car, giving design, emotion and product substance equal airtime.
The idea
“Sportscar together” became a flexible platform: big enough for the emotional launch, precise enough for every feature that matters.
The work
Emotional film, design film, USP clips and extensive product communication, including catalogues.
My role
- Concept
- Copy
- Production Lead
Emotional film
