01 / 2025 / Porsche × SMEG
917 Salzburg
Edition
Two design icons. One kitchen. No pressure.
Start with a legend.
The brief
Launch the Porsche × SMEG collaboration: a limited 917 Salzburg Edition, plus Carrara White and Shade Green editions.
The idea
Bring a motorsport icon into everyday life without turning it into a souvenir shop.
The work
An integrated launch campaign across key visual, film, social, digital and retail.
My role
- Pitch Lead
- Copy
- Production Lead
Campaign film
917 Salzburg Edition film